Attracting diverse talent to the board
Attracting new board members from a diverse range of backgrounds can be difficult, and can cause…
So you need some new blood, but you're not sure where to start looking? Here are ten places to start.
Your volunteers already work closely with you, know plenty about your group and obviously support your work and efforts. It makes sense you approach those who are already "sold" on your group and its work to become more involved.
Your clients and/or client group are familiar with your work - having benefitted from it, as well as perhaps having offered advice on making your efforts most effective.
Having a client on your board can further enhance the level of input from this sector of your group, and in turn improve the focus of your efforts.
Your donors have previously shown their support through financial means or other generosity. They may be illing to increase their support, or change the way they support you by joining the board.
The Board Matching Service offers an avenues to attract quality new board members (and other staff as well!)
It is a great place to start investigating for new board blood. Before you start searching, finalise your position description and what you want or need from your potential new recruit so you attract those who best fit the bill.
Another common complaint is that groups struggle to recruit young people, business people or those from multicultural backgrounds to their boards because they can't find them.
While this might be valid in a few cases, more likely it is a case of groups not looking in the right places.
For example:
Perhaps government grant program officers, foundations or other funding organisations can provide suggestions on prospective board members.
Of course, it isn't their role to try and shoe-horn someone of their choosing onto your board. But those who fund you obviously care enough about your group and its work to provide money for it, so perhaps they might be able to offer suggestions on potential board members as well.
The famous AFL coach John Kennedy once exhorted of his players: "Don't think, do!"
Similarly, your group must take the simple step forward and actually ask someone you have identified as a potential board member whether they wish to join.
If you don't ask, you won't know.
You never know when a newspaper article, TV show or radio interview might turn up a potential board member.
Whenever an opportunity like this arises, consider sending that person a note or getting in touch, commenting on their media appearance and asking if he or she would be interested in getting involved as a volunteer board member.
Even if the person doesn't respond to the invitation to meet, you will have caught the favourable attention of an influential community member.
Some people might not be able to jump straight onto your board.
One alternative is to offer them a spot on one of your committees; they can, from there, observe your group, do their bit and then consider making a bigger commitment by joining the board.
Another option is to look at your existing committee members to see if there is anyone already there who could fill a board role.
An old fashioned brainstorming session can still work.
If you've already analysed the types of people you would like to recruit to your board, board members and officers can compile a list of well-connected people that might want to join you.
Maybe ask 10 of them to a lunch meeting. Tell them at the lunch they'll learn more about the organisation and what it's looking for in potential board members.
If these people aren't interested, your could then ask them if there is anyone else they might be able to recommend. You could then follow up that list of potential recruits, opening your conversation with them by saying they had been recommended by "so-and-so".
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