Community Compass
This report presents findings from a survey of 3,071 members of the Australian community aged 17 years and over that was conducted in February-March 2024.
Analysis of 39 diverse attitudinal statements produced six distinct segments who differ in how they think about, value and engage with the community sector.
Each segment varies in their attitudes towards the role of the community sector, their experiences of engagement with community organisations, their personal sense of connectedness, as well as their broader views about society.
Mapping these distinct audience cohorts provides the sector with a guide to understand and engage each segment and to encourage greater levels of support and resourcing for the sector from government and other key stakeholders.
Free webinar: Learn more about the Community Compass
Watch researcher Dr Rebecca Huntley as she explains how not-for-profit leaders can use the Community Compass report to better engage supporters and to understand the values and priorities of the community, by gaining an awareness of the six "segments" that mark out the differing attitudes to the sector. Board members, CEOs, fundraisers, program managers and business managers will all gain valuable insights from this webinar recording.
Special report: Community Directors Intelligence
For video summaries, reaction and analysis of the Community Compass, don't miss our special edition covering with the release of the report.